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CASE STUDY: Commercial Services Assessment; Business Case Design, Scope, & Rationalization

Commercial Services Assessment; Business Case Design, Scope, & Rationalization Support of a Product Provider Portal, HUB, and Pharmacy Network Program

A small biotech manufacturer was seeking to enhance its support service capabilities in preparation for the launch of a new product in the Pulmonary Arterial Hypertension marketplace. 

These enhancements included the development of an enhanced provider portal with greater capabilities than those provided by the current system. Our Advisors were selected to support his project due their demonstrated, in-depth understanding of the nuances of technology applications, web-based provider portals, and the specialty pharmacy marketplace. Our role in this project was to provide specific recommendations on the development of a business case, scope and functional requirements, and project plan development. A particular focus was the integration of the provider portal with the product HUB and new product specialty pharmacy network. 

The major program elements included the following:

  • Understanding business model and constituent objectives
  • Reviewing market research/portal preference findings
  • Developing the business case and rationale for enhanced provider portal capability and connectivity
  • Rationalizing the business model to include the following:
  • Risk identification and assessment
  • Program scope
  • Functionality and capabilities requirements
  • Portal and web page mock-ups
  • Collect feedback from stakeholders as needed
  • Strategy roadmap development
  • Key requirements
  • Non-critical enhancement opportunities
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